In the world of competitive gaming, also known as esports, Arab countries are making significant strides in establishing themselves as key players in the industry. With the rise in popularity of competitive games such as League of Legends, Counter-Strike: Global Offensive, and Dota 2, Arab gamers are proving their skills on the global stage. However, in order to further establish themselves and attract a larger audience, branding and marketing play a crucial role.
In recent years, Arab and Chinese businesses have been increasingly looking towards each other for opportunities in trade and investment. As this economic relationship continues to grow, business branding and marketing strategies play a crucial role in creating successful partnerships between the two regions.